About Vi Luxus
Vi Luxus was founded on a simple belief: that luxury should never come at the cost of ethics or the environment.
Our journey began at the University of Leeds, where two friends, Prash and Lee, shared a vision — to create jewellery that is as responsible as it is beautiful. Years later, that vision became Vi Luxus: a modern fine jewellery brand rooted in integrity, transparency, and timeless design.
Based in the heart of Birmingham’s historic Jewellery Quarter, we specialise in eco-friendly and natural diamonds, crafted into meaningful pieces that celebrate life’s most important moments. Our signature offering is bespoke engagement rings, designed to symbolise love, commitment, and conscious choice.
Every Vi Luxus piece is ethically made with sustainability at its core — from responsibly sourced materials to low-impact production. We are proud to serve customers around the globe who value craftsmanship with purpose.
At Vi Luxus, we believe true luxury lies in knowing your jewellery honours the planet and the people behind it.
Showing you the faces behind Vi Luxus, you can see Prash and Lee with their partners in the photos below.