The Foundation of Timeless Elegance by ViLuxus

At ViLuxus, every piece of jewellery begins with a carefully chosen foundation: the precious metal. Whether you're drawn to the rare beauty of platinum, the classic richness of gold, or a refined everyday piece, each metal tells its own story of luxury and durability.

We take pride in crafting all our jewellery using only hallmarked, ethically sourced metals, ensuring every creation reflects the uncompromising standards of ViLuxus quality.

Platinum 950

Rare | Enduring | Hypoallergenic

Platinum is one of the most prestigious metals in fine jewellery. At ViLuxus, we use only Platinum 950, meaning it
contains 95% pure platinum, with 5% alloy for strength. Naturally white and exceptionally durable, platinum is ideal for securing diamonds and gemstones with confidence and grace. It never fades or tarnishes, making it the ultimate choice for lifelong pieces such as engagement rings and wedding bands.

Why Choose Platinum 950:

• 95% pure platinum
• Naturally white—no rhodium plating needed
• Dense, heavy, and luxurious feel
• Highly resistant to wear and hypoallergenic

18 Karat Gold (18k)

Luxurious | Radiant | Balanced

A hallmark of timeless elegance, 18k gold is composed of 75% pure gold, masterfully alloyed for strength and colour. Available in yellow, white, and rose variations, 18k gold is celebrated for its warm, lustrous finish and is a favourite at ViLuxus for high-end, heirloom-quality designs. It offers the perfect balance between richness and resilience.

Why Choose 18k Gold:

• 75% pure gold Rich, vibrant tones
• More resistant to tarnishing than lower karats
• Perfect for statement pieces and fine jewellery

9 Karat Gold (9k)

Durable | Accessible | Everyday Luxury

For elegant pieces crafted for everyday wear, 9k gold offers 37.5% pure gold, blended with stronger alloys for increased durability. It has a subtler hue than 18k, yet retains the classic gold look at a more accessible price. At ViLuxus, 9k gold is often used in contemporary, fashion-forward designs that combine style with practicality.

Why Choose 9k Gold:

• 37.5% pure gold
• Exceptional strength and scratch resistance
• Ideal for daily wear or gifts
• Available in yellow, white, and rose tones

The ViLuxus Standard

Every piece from ViLuxus is crafted with meticulous care, hallmarked at the Birmingham Assay Office, and designed to last a lifetime. Whether you choose Platinum 950, 18k gold, or 9k gold, you’re investing in a piece that reflects our commitment to quality, craftsmanship, and enduring beauty.