Diamond Shapes

A Guide to Diamond Shapes

Elegance in Every Facet

The shape of a diamond is more than just its silhouette—it's a reflection of style, personality, and timeless craftsmanship.
Each cut offers a unique way for the diamond to interact with light, creating distinct expressions of brilliance, fire, and elegance. Below is a curated guide to the most coveted diamond shapes, each hand-selected to complement our signature designs.

Round Brilliant

Classic | Timeless | Iconic

The most popular and universally loved shape, the round brilliant cut is expertly engineered to maximise sparkle. With 58 precise facets, it delivers unmatched brilliance and is often chosen for its timeless appeal and versatility.

Oval

Elegant | Elongating | Graceful

An elongated version of the round brilliant, the oval cut offers a flattering, lengthening effect on the finger while maintaining exceptional fire. Its soft curves bring an air of sophistication to modern and vintage-inspired settings alike.

Emerald

Refined | Architectural | Understated

The emerald cut features a sleek, rectangular shape with step-cut facets, offering a hall-of-mirrors effect. Favoured for its clean lines and elegant symmetry, it showcases clarity over brilliance—ideal for those who appreciate understated luxury.

Cushion

Romantic | Soft | Vintage-Inspired

With gently rounded corners and larger facets, the cushion cut exudes vintage charm and romantic allure. Its pillow-like shape delivers a softer sparkle, perfect for antique settings or bold, contemporary styles.

Princess

Modern | Bold | Brilliant

The princess cut is a square or rectangular shape with sharp, defined corners and intense brilliance. A contemporary favourite, it combines geometric appeal with a fiery sparkle that captures attention from every angle.

Pear

Unique | Graceful | Feminine

Also known as a teardrop, the pear cut combines the best of round and marquise shapes. Its tapered point and rounded end create a flattering silhouette with a touch of individuality—ideal for statement pieces.

Marquise

Regal | Dramatic | Elongating

With its pointed ends and elliptical shape, the marquise cut creates a striking, elongated look that maximises carat weight. Once commissioned by royalty, it remains a bold and distinctive choice for modern connoisseurs.

Radiant

Vibrant | Bold | Contemporary

The radiant cut blends the rectangular shape of an emerald with the brilliant facet pattern of a round cut. It delivers incredible sparkle and is a popular choice for those seeking a balance of shape and shine.

Asscher

Vintage | Geometric | Art Deco

A cousin to the emerald cut, the Asscher cut is square with deeply trimmed corners and a unique step-cut facet design. Its bold, symmetrical lines are a hallmark of vintage Art Deco elegance.

Your Diamond, Your Signature

Whether you're drawn to the timeless brilliance of a round cut or the architectural elegance of an emerald cut, the shape you choose reflects your story. At our atelier, we guide you through each option to ensure your diamond not only dazzles—but defines you.


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"I wanted an engagement ring that was as meaningful as the proposal itself — something beautiful, but also created with integrity. Choosing Vi Luxus gave me complete peace of mind. Knowing my diamond was responsibly sourced and crafted in Birmingham’s Jewellery Quarter made the experience even more special. The ring is stunning, and I love that it reflects not just our love story, but our values too."Charlotte M.