Vi Luxus - derived from Latin, meaning a force of luxury - reflects everything we stand for.

Founders, Prash Desai and Lee Solomon, first crossed paths at the University of Leeds, where they were both pursuing their degrees. Hailing from Birmingham, the two quickly found common ground—not just in their shared hometown, but in their values, ambitions, and outlook on life. What began as a friendship forged over lectures and late-night study sessions soon grew into a lasting partnership. As their bond deepened, so did their shared vision: to build something meaningful together. Years later, that vision became reality when they launched Vi Luxus, dedicated to creating ethically sourced jewellery that is both beautiful and affordable.

Vi Luxus doesn’t just make jewellery – they create timeless, meaningful pieces that are handcrafted with the utmost care and precision. Using only the highest grade diamonds and ethically sourced gemstones, every ring, necklace, and bracelet is thoughtfully designed to mark life’s significant milestones – whether it’s love, legacy, or personal triumph.

Proudly based in Birmingham, United Kingdom, each piece is stamped with the city’s iconic Assay Mark, a symbol of authenticity and heritage that reflects Vi Luxus's deep-rooted connection to its origins.

Vi Luxus’s commitment goes beyond exceptional craftsmanship. The brand is passionate about sustainability, ethical sourcing, and delivering a truly personal experience. From the first enquiry to the moment of delivery, Vi Luxus guides every customer with warmth, honesty, and attention to every sparkling detail.

Because to Vi Luxus, this isn’t just jewellery – it’s your story, cast in gold and gemstone.